CRM Product Manager

CyprusRelocationHybridSenior

Join FxPro: a leading international fintech company. Be a part of our expanding international team, with offices in Limassol, London, Nassau, and Dubai. FxPro boasts a diverse workforce of over 600 employees representing 40 nationalities, making it an exciting and dynamic workplace. At FxPro, we see each team member as an integral part of our success story.

As our CRM Product Manager, you will own the customer lifecycle end-to-end and turn CRM into a scalable, performance-driven engine — directly impacting conversion, retention, and lifetime value. This is a hands-on role that combines strategic ownership with day-to-day execution: you will design campaigns, but also build and deliver them yourself. You will work closely with Data, Design, and Tech teams, acting as the product owner of CRM — responsible for the architecture of lifecycle flows, segmentation, and triggers within our CRM platform.

Responsibilities

Design and implement CRM strategy focused on conversion, retention, and reactivation across the full customer lifecycle
Own and continuously improve automated CRM flows (welcome, onboarding, reactivation, cross-sell)
Define CRM data needs (events, attributes, signals) and partner with Product and Data teams to unlock personalisation
Use customer data, segmentation, and behavioural triggers to build contextual, personalised communications
Implement experimentation frameworks (A/B testing, uplift measurement) and iterate based on results
Own CRM reporting and performance tracking — open rate, CTR, conversion rate, revenue impact, LTV, cohort analysis
Coordinate with copywriters, designers, and developers to bring campaigns to life across email, SMS, in-app, and push channels
Ensure all customer communications comply with legal and regulatory requirements
Maintain data quality and integrity across the CRM platform

Requirements

Proven experience as a CRM Product Manager or in a similar lifecycle/retention role, ideally in fintech, trading, or another regulated industry
Strong analytical skills and comfort working with CRM and lifecycle metrics (LTV, churn, conversion rate, cohort analysis)
Hands-on experience designing and running A/B tests and interpreting results
Strong stakeholder management skills — comfortable working with senior leadership and cross-functional teams
Data-driven mindset with high attention to detail

Interview steps