Demand Generation Lead

Limassol, Cyprus

Spotware is looking for a Demand Generation Lead to build and own a scalable B2B demand generation engine for our product portfolio. This is a senior hands-on role for someone who can see the full revenue funnel, identify problems, propose solutions, and execute them independently. We are looking for a person who can build demand generation systems, not just run separate campaigns.

What You Will Own

• Demand generation strategy and execution for key B2B segments: brokers, prop firms, fintech companies.

• Full-funnel lead generation: from TAM research and audience building to nurturing, qualification and Sales handover.

• Creation of scalable acquisition funnels for different products, markets and ICP segments.

• Campaign planning across paid media, outbound, email, webinars, content, partner campaigns, landing pages and lead magnets.

• Lead nurturing sequences for cold, warm and existing database segments.

• TAM collection, segmentation, enrichment and prioritisation using tools, data sources and AI workflows.

• AI-assisted lead research, account enrichment, personalisation and campaign operations.

• CRM and funnel hygiene together with Marketing and Sales.

• Continuous improvement of MQL to SQL conversion, lead quality and pipeline contribution.

Key Responsibilities

• Build demand generation funnels for Spotware products and audience segments.

• Define target audiences, ICP segments, buyer personas and account lists for campaigns.

• Collect, clean, segment and enrich TAM lists using tools such as Apollo, LinkedIn, HubSpot, Clay-like workflows or AI agents.

• Create outreach and nurture sequences for different funnel stages: cold awareness, product education, reactivation, retargeting and Sales acceleration.

• Plan and launch multi-channel campaigns across LinkedIn Ads, Google Ads, email, outbound, webinars, content and landing pages.

• Develop campaign messaging, angles, offers and CTAs based on audience pain points and commercial priorities.

• Build and optimise HubSpot workflows, lists, forms, lead scoring logic and nurture flows.

• Use AI agents, MCP servers, custom skills and automation workflows to improve research, enrichment, content production, reporting and campaign execution.

• Analyse campaign and funnel performance to identify bottlenecks and propose clear next actions.

• Work closely with Sales to understand lead quality, objections, lost reasons and deal progression.

• Create feedback loops between Marketing and Sales to improve targeting, messaging and qualification.

• Own reporting on leads, MQLs, SQLs, CPL, conversion rates, pipeline influence and campaign ROI.

• Turn successful campaigns into repeatable playbooks and scalable processes.

Requirements

• 5+ years of experience in B2B demand generation, growth marketing, revenue marketing or lead generation.

• Proven experience building full-funnel B2B acquisition systems, not only managing individual campaigns.

• Strong understanding of ICP, TAM building, segmentation, enrichment, lead nurturing and Sales handover.

• Experience with HubSpot or similar CRM / marketing automation platforms.

• Experience with LinkedIn Ads and B2B paid acquisition.

• Experience creating email sequences, nurture workflows and outbound campaigns.

• Ability to write clear campaign copy for ads, emails, landing pages and outreach.

• Strong analytical skills and ability to connect marketing activity with pipeline and revenue outcomes.

• Advanced practical experience using AI tools, AI agents and automation in real marketing workflows.

• Strong ownership, problem-solving mindset and ability to work independently.

Conditions

• Private medical insurance.

• Relocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup.

• Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking, and healthcare.

• A comfortable office environment with fresh fruits every day, treats or pizza on Wednesdays, and snack day on Fridays.

• Fair remuneration based on your experience, skills, and level of responsibility.

• Welcome Baby Bonus and Baby Box to celebrate the arrival of a child.

• Birthday voucher.

• Partial compensation for sports activities and wellness initiatives.

• Greek language classes.