At Satellite, we are looking for an experienced Growth Marketing Manager to join our team and work with a rapidly growing US-based startup – DigiFi.
About Client:
DigiFi is a NYC-based next-gen platform for automated digital lending. The all-in-one platform streamlines the lending journey from application to funding, powering a best-in-class experience and offers an unparalleled level of flexibility to allow lenders to launch new digital products and deliver amazing borrower experiences – for any product, anywhere.
Role Overview:
We are seeking a highly tactical, hands-on Growth Marketing Manager to take ownership of our top-of-funnel digital acquisition. As our first marketing hire, you will not be managing an agency or a team - you will be the builder. Your primary goal is to drive high-intent, qualified website traffic and convert that traffic into inbound demo requests for our sales team through PPC, targeted content, and conversion rate optimization (CRO).
Key Responsibilities:
Paid Acquisition: Build, launch, and strictly manage high-intent B2B campaigns on Google Ads (Search), LinkedIn Campaign Manager, SaaS review sites and other platforms while optimizing for Cost-Per-Qualified-Lead and pipeline ROI.
Conversion Rate Optimization (CRO): Design, launch, and A/B test product-specific landing pages to maximize the visitor-to-demo conversion rate.
Content & Lead Generation: Produce high-value, bottom-of-funnel content (e.g., technical guides, buyer's checklists, case studies) that attracts lending executives and captures their contact information.
Marketing Operations: Set up and manage the foundational marketing tech stack (e.g., HubSpot, GA4, conversion tracking) to ensure seamless lead routing to the sales team and accurate attribution.
SEO Strategy: Identify and capture high-intent, long-tail search terms related to loan origination, decision engines, and digital banking software.
Qualifications:
Experience: 4+ years of B2B SaaS digital marketing or growth experience, marketing products to US and European customers. Experience in FinTech, RegTech, or targeting enterprise executives is a massive plus.
PPC Mastery: Proven hands-on experience managing Google Ads in high-CPC environments, with a deep understanding of negative keyword filtering and intent matching.
Technical Tooling: Proficient in setting up landing pages (Webflow, WordPress, or HubSpot CMS) and configuring conversion tracking independently.
Builder Mentality: Comfortable operating with a "day zero" mindset. You can write your own ad copy, build your own landing pages, and analyze your own data without relying on a large support team.
Data-Driven: Obsessed with tracking pipeline metrics rather than just vanity metrics like clicks and impressions.
English: At least C1 !!!
