SMM Manager

Real People. Real Impact. One Crazy-Good Team.
Let’s Start With a Hello

We’re looking for an SMM Manager B2B who understands how to turn content, PR, and social channels into real business growth. If you know how to engage a professional audience, build trust through content, and grow partner communities in iGaming — this role is for you.

Who We Are

We’re a fast-growing international affiliate direction in the iGaming industry. Our B2B ecosystem combines affiliate partnerships, PR, events, and social media to build strong relationships with partners and agencies worldwide.

Our culture?
Fast-moving and performance-oriented.
Creative but data-driven.
Focused on growth and brand visibility.
Collaborative, flexible, and ambitious.

What You’ll Be Doing (SMM Manager B2B)

• Developing and executing the B2B SMM strategy across social channels.

• Creating and publishing content for Instagram, LinkedIn, Telegram (RU/EN) and other platforms when needed.

• Writing posts, PR content, and partner-focused communications.

• Managing tasks for design, copywriting, and motion teams — including detailed creative briefs and quality control.

• Testing new formats, rubrics, and engagement mechanics for B2B audiences.

• Supporting PR, conference, cross-promo, and partner activities through SMM.

• Creating content focused on attracting affiliates, partners, and agents.

• Moderating comments and managing communication quality together with support teams.

• Covering offline events, conferences, and brand appearances across social channels.

• Analyzing SMM performance metrics and optimizing strategy based on data.

• Researching competitors, trends, and creative approaches relevant to affiliate/iGaming markets.

• Managing reporting documentation and communication with stakeholders.

• Adapting content to local regulations and platform restrictions.

• Handling reputation management and negative feedback scenarios professionally.

What Makes You a Great Fit

• 2+ years of experience in SMM / PR within iGaming, affiliate, crypto, or fintech.

• Experience participating in SMM strategy development.

• Hands-on experience with Meta Ads / targeted advertising.

• Strong understanding of how SMM impacts business and lead generation.

• Excellent analytical and reporting skills.

• Ability to process large volumes of information and extract actionable insights.

• Creative mindset combined with strong analytical thinking.

• Experience working with different GEOs and understanding audience behavior.

• Strong copywriting skills and visual awareness.

• Ability to coordinate with stakeholders efficiently without sacrificing quality or speed.

Tools You’ll Work With

• Telegram, Instagram, LinkedIn, Facebook

• Meta Business Suite / Ads Manager

• LiveDune + internal analytics tools

• Jira for task management

• Google Docs / Sheets / Slides

• Figma for creative briefing and collaboration

What’s In It for You

• Work in the fast-paced iGaming industry with real growth opportunities.

• Direct influence on the development of the B2B direction and social presence.

• Freedom to test new hypotheses, formats, and engagement mechanics.

• A team with strong expertise in SMM, PR, and affiliate marketing.

• High level of autonomy — you’ll independently manage strategy, content decisions, creative resources, and execution.

• A role designed for a senior-level professional ready to fully own and scale the direction.

Let’s Wrap It Up

If you know how to turn social media into a real B2B growth channel — and you’re excited by iGaming, affiliate marketing, and creative strategy — we’d love to hear from you.
Let’s build the brand together.