Product Growth Lead

We’re looking for a Product Growth Lead to take full ownership of our conversion funnels—from the moment a user clicks an ad to when they hit “subscribe.” This is a high-impact, cross-functional role that blends product marketing, experimentation, and storytelling to drive measurable results. You’ll lead a team of Product Growth Managers, optimize the web onboarding journey, and craft compelling, personalized experiences that motivate users to take action.

Key Responsibilities

• Own and optimize the web-based onboarding funnel—from post-click to payment screen

• Lead the creation and A/B testing of copy, messaging, creatives, and value propositions that boost motivation and clarity

• Develop and validate hypotheses grounded in funnel analytics, user behavior, and friction points

• Design and execute no-code experiments across different user segments (e.g., fitness level, lifestyle, weight goals)

• Personalize user journeys based on segmentation insights and behavioral data

• Collaborate closely with Design, Performance Marketing, CRM, and Product to ensure consistent user experience across touchpoints

• Mentor and lead a team of 4 Product Growth Managers, helping them scale successful experiments and grow professionally

Required Skills

• 5+ years of experience in growth, product marketing, or conversion-focused roles, ideally in mobile-first or subscription-based environments

• Proven success driving measurable improvements in onboarding and conversion rates

• Strong understanding of user psychology and motivation, with the ability to communicate value clearly across segments

• Experience with no-code A/B testing tools and an iterative, data-driven approach

• Ability to distill insights from behavioral and funnel data to guide strategy and execution

• Creative mindset paired with analytical rigor—comfortable with both storytelling and spreadsheets

• Strong cross-functional collaboration skills

• Experience leading and developing teams is a plus

Candidate Journey

️⭕️ Recruiter Call → ⭕️ Meet a team member → ️⭕️ Skills Assessment → ️⭕️ Leadership Interviews

✨ Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!